Just a good, old-fashioned festival of links, is what it is.

April 9th, 2007

What with it being Monday, and all, what say we just tidy up the links backlog, eh?

–Start your week out right with this forward-looking cartoon from Wake Up Tiger:

the field of opportunity is waiting to be seeded

–A long and detailed post by Laree Draper about testing for heart health. This is a compelling subject for her because Dave Draper (her husband, and a great guy to read on anything to do with weightlifting) just had quadruple-bypass surgery.

Testing for Heart Disease

–One of the hardest things about making better environmental choices (“bright green” choices, my friends at WorldChanging would call it) is that so many of our engrained habits will likely require significant trade-offs as we attempt to improve them. One example of this comes from Patagonia’s new blog, The Cleanest Line:

The Flip Side of Ethanol

–Thor of Satisfaction writes an excellent post on how Zappos’ customer service drives the amazing success of their business. Sure, you could shop elsewhere for shoes, but knowing what you know from this post . . . why would you?

How to run a call center that doesn’t suck

–The Zappos experience calls to mind a recent item by Joel Spolsky, the first item of which is labeled “Fix everything two ways”. At his company, customer service reps do whatever it takes to fix a customer’s immediate problem, but then also go the extra mile(s) to make sure that the same problem never recurs for anyone else. The iterative power of the thing is just stunning, or so says Spolsky.

Seven steps to remarkable customer service

–Austin Kleon posts an apt long quotation from Bruno Bettelheim, in which Bettelheim praises the utility of fairy tales for introducing children to some of the hard facts of life in a way they can digest.

Bettelheim on the Potential for Evil

This reminds me to spend more time with my kids and the d’Aulaires.

–I’m hoping that Kathy Sierra will return to blogging when she’s ready to. I was thrilled to meet her at SXSW Interactive last month, and her devoted readers will be thrilled to have the continued benefits of her thinking. Meanwhile, the online hatred that led her to suspend blogging has drawn sustained attention, including this piece from the New York Times.

A Call for Manners in the World of Nasty Blogs

–Jon Lebkowsky points to efforts by Whole Foods Market and Green Mountain Energy to help customers reduce their carbon footprints.

Whole Foods Market + Green Mountain Energy – Carbon


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