A blogging tip: get your reps in batches.

January 20th, 2010

bucketofballs.jpg

Sometimes people ask me for advice on writing in general, or on blogging in particular. Even though this could be considered a dubious move on their part, I’m happy to oblige, because (a) I like giving advice, and (b) I do think I’ve learned a thing or two about writing by this point.

The specific advice at hand — that you work in batches — is particularly useful when it comes to writing blog posts. Other forms have different demands, and may not suit themselves to batch completion:

  • If you’re writing poems, you may need to revisit them many times to get the rhythm and flow right.
  • If you’re writing novels, their length will prevent you from writing them back-to-back in a sitting.
  • If you’re writing scholarly papers, you’re likely to build them up over time, footnote by footnote, rather than dashing off several — even in draft — at a sitting.

Blog posts, by contrast, are made for immediacy. You have an idea, you write it up, maybe find an image to go along with it, . . . and presto, you have a finished post.

One of the barriers that I’ve run into in my own blogging history — I know I’m not alone in this — is the self-imposed pressure to make a post Deep, or Significant, or Good Enough, or Especially Meaningful. Allowing this barrier to stay in place is, in my experience, a great way to be a crappy blogger.

The antidote is to get very used to plowing through a post from soup to nuts and then hitting “Publish” — all at once, all in a sitting, and multiple times in a sitting when you can manage it. It’s like hitting a whole bucket of balls with one club at the driving range, even though during an actual round of golf you wouldn’t normally hit 25 shots in a row with just your driver or your 6-iron.

Keep this in mind: the timestamp feature in modern blogging software makes it effortless to hit “Publish” over and over in one session without bombarding your audience with a ton of posts in a short period. Just date your posts to appear later so that you can spread out all the posts from one session over the coming week / month / whenever.

Or, for that matter, don’t publish the posts at all, if you think they’re not good enough. But write them anyway, under the assumption that you’re going to need to write a bunch of posts — good, bad, or mediocre — before you can start reliably turning out good ones. Save your bad efforts to revise later, or just chuck them in the bin.

But — whatever you do — get cracking.

~

(Image by if winter ends, used under a CC-Noncommercial license.)

4 Responses to “A blogging tip: get your reps in batches.”

  1. Julie Casey Says:

    Hey Tim — Good tips! My new years resolution was to dust off my old blog and get writing again, and your suggestions here are really motivating!

    When I first started blogging in 2007, I wrote every day about health& fitness and parenting stuff, which led to a regular commentary gig at the Statesman. Then I started to over-think the blog. Then I ran into static from readers, which led me to believe writing wasn’t worth the stress and backlash, so I quit, with much regret. At any rate, I’m at it again, and your tips are inspiring. Thanks!

  2. Tim Walker Says:

    Thanks for the comment, Julie — always great to talk to you.

    “Over-think” is, to me, the key word in your comment. Folks like you and me are prone to it, and it’s poison.

    Glad to know I’ve inspired you — I look forward to reading the results!

  3. Colin Alsheimer Says:

    Great tip. One of my goals for the next year is to have at least one post a week on my personal blog. With the way my weeks typically go, I knew there was no way I could hit this goal unless I took some of my free time to write several weeks worth of posts at once.

    One question - are you advocating for publishing first and polishing later? I know when I write, I probably read my post over several dozen times, making sure it’s completely ready. Is that not what you recommend?

  4. Tim Walker Says:

    Colin — I’m advocating doing whatever it takes to “get black on white.” (I’m stealing that phrase from Guy de Maupassant — nothing fundamental has changed for writers since he said it in the 19th century.)

    If you get hung up reading over your posts several dozen times, then pick some midway point (half a dozen times?) and just hit “Publish.” You can always come back and tweak it later.

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