See that picture? That’s me, sometime soon, rocking a keynote address.
Yes, “rocking” — because that’s what most keynotes sorely need.
This is on my mind because I just got back from a great conference. Neat people, interesting ideas, many common interests, and plenty of good speakers . . . but I kept hoping for an over-the-top speech that never came. My own contribution was to sit on a panel with two entrepreneurs who run social-media companies. People in the audience told me later that we did a good job, and that they liked the mix of viewpoints from the members of our panel.
You’re always happy to hear that kind of feedback, and I’ve been grateful to hear more of it over the past six months as I’ve ramped up my public speaking. But there comes a point when you want something bigger.
Speaking at a professional breakfast or lunch is fun. Lecturing to a room of 40 people in a conference session can be lovely. Sharing a panel with smart folks in front of a much larger audience was certainly a treat. But none of them match taking the stage as a featured speaker at a conference and then blowing the roof off the joint.
As I keep representing my company at events, that’s what I’m working toward.
Part of it is vanity. I’m never actually going to be a rock star like Jack White (that’s him playing the guitar solo for the Raconteurs in the picture), so this is likely the closest I’ll get in terms of live performances. Having been a performer since I was in kindergarten, I can tell you it’s a rush to command the attention of an audience and then win its cheers.
Part of it is frustration. Smart keynoters abound, especially at a good conference like the one I just attended. Some of them are polished speakers. Many of them are far more experienced in business than I am. But seldom do they really galvanize an audience, touching hearts and minds in a way that no one in the crowd will soon forget. I figure that, if the topic is important, it deserves that kind of treatment.
Part of it is ambition. Keynoters get the headlines, for themselves and their companies. They get more attention and respect. If there are fees to be had, they get the biggest ones. In the long run, I want all of these things, and it won’t hurt my feelings when I can subsidize my children’s education and my writing habit with my proceeds from speaking.
Part of it is generosity. Listen, I don’t want to sound like a douche, so I won’t try to claim that this is my only motivation. But my background has given me an unusual mix of perspectives that people tell me is useful, and my experience as a writer, actor, debater, speaker, and occasional broadcaster has given me a better grounding than many speakers if the goal is to deliver a speech that works both as an intellectual lesson and an emotive performance. And I do want to share that.
All this wanting doesn’t mean I’m there yet. I’m not a celebrity, even within the small sphere of social media. I’m not a big-time business leader or self-made entrepreneur. It will take time — and a track record of making the most of my opportunities — before meeting organizers give me the prime slots on their schedules.
Meanwhile, I’ll do what I can do: work on my chops, preparing for the day when I can take the stage like a rock star.
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(Photo by Flavio Ferrari, used under a Creative Commons BY-NC-SA license.)